In 2020, companies with a traditional business model, or that offer products whose sale is driven mainly by customer experience faced the most severe losses. In 2021, the most pressing issue for retail is to attract customers to boost sales via online channels. This naturally drives demand for experts in the creation, development, and maintenance of such tools. We can see growing demand for specialists and experts in sales and marketing communications, i.e. sales analysts, business analysts, omnichannel managers, e-commerce managers, CRM managers, marketing directors and managers. Who else can count on a stable position? For certain, candidates who specialise in consultancy.